MY EXPERIENCE
Roles & Responsibilities
MARKETING & COMMUNICATION SPECIALIST, CONFORAMA
May 2022Â - Present
Developing, executing and tracking tailored marketing strategies for Conforama, aimed at achieving targets for revenue growth, market share expansion, and heightened brand recognition.
Creating and implementing comprehensive advertising campaigns encompassing both inbound and outbound approaches, with the dual purpose of elevating brand awareness and driving sales.
Crafting and executing diverse marketing initiatives, including but not limited to social media marketing (utilizing platforms such as Facebook, Instagram, and TikTok), content marketing, paid advertising (in the forms of PPC, CPM, and Display ads), SEO, email marketing, SMS marketing, influencer marketing, as well as traditional print and radio marketing.
Establishing an enticing in-store atmosphere to attract customers through visually appealing element as per brand guidelines.
Networking with suppliers, landlords, partner organizations, contractors, and other industry professionals while nurturing relationships with media vendors, publishers, branding materials suppliers, shop contractors.
Vigilantly monitoring market trends and scrutinizing consumer market activities to uncover potential opportunities.
Exercising oversight and control over the marketing budgets for all the brand portfolios.
Managing Conforama website.
MARKETING CONSULTANT
Feb - May 2022
Offer marketing consultancy services to retail brands.
DIGITAL & SOCIAL MEDIA EXECUTIVE, MARRIOTT MAURITIUS
May 2022 - September 2022
Develop strategic and tactical plans that maximize revenue potential across digital marketing channels. Resorts including: JW Marriott Mauritius, The Westin Turtle Bay, Le Meridien Ile Maurice.
Ensure resorts are participating in all approved digital marketing channels, including third-party sites and OTAs. Leverage promotional opportunities to drive need-time business.
Maintain up-to-date resort content and photography across all digital marketing sites, ensuring brand standards, positioning, and promotional strategy are adhered to.
Analyze merchandising and promotional opportunities across digital channels and make recommendations for participation.
Support pull-through of enterprise digital initiatives/programs. Maintain content and packages across Marriott International marketing ecosystem.
Serve as digital channel, OTA, and third-party site subject-matter expert. Proactively identify trends, issues, and opportunities and share with appropriate teams for action.
Conduct competitive analysis to determine how to position brand/resorts within the competitive set.
Serve as subject-matter expert of booking and reservations tools (e.g. Ticketing, reservations, dining, and other platforms) and support tactical execution of these platforms. Provide strategic recommendations on the integration of these tools throughout the customer journey and support the execution of these integrations.
Contribute to and manage content across hotel and custom websites.
Support SEO strategy and execution across the ecosystem of web placements, partnering with the enterprise search team. Stay current on SEO/SEM industry trends, algorithm updates, and best practices.
Support and execute paid media tactics across search, programmatic, OTA (e.g. Expedia Travel Ads), and Marriott programs (e.g. PLUS). This includes recommendations on budget spend, bid caps, optimizations, and content to drive optimal ROI/ROAS.
Develop and implement strategies for paid search, including keyword expansions, campaign restructures, remarketing, targeting, and strategic bid strategies.
DIGITAL MARKETER, APAVOU IMMOBILIER
October 2019 - Now
Assist in the formulation of strategies to build a lasting digital connection with leads and clients.
Plan and monitor the ongoing company presence on social media (Instagram, Facebook, Pinterest, etc.).
Launch optimized online ads through Google Ads, Facebook, Instagram, etc. to increase company and brand awareness.
Provide support in planning events & marketing campaigns.
Be actively involved in SEO efforts (keyword, image optimization, etc.).
Prepare newsletters and promotional emails and organize their distribution through various channels.
Provide creative ideas for content marketing and update website.
Collaborate with designers to improve user experience.
Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.).
Acquire insight into online marketing trends and keep strategies up-to-date.
Perform regular updates and maintenance of company website.
Media liaison.
Client liaison.
Boosting of L'express properties listings and adverts.
Analytics and reporting on a monthly basis.
Provide support on the exhibitions’ follow up.​
DIGITAL SPECIALIST, MAURICE PUBLICITÉ OGILVY & MATHER
April 2019Â - August 2019
Content creation.
Social media marketing.
Attending industry events.
Creating, executing, and measuring online campaigns.
Growing audiences on social platforms including Facebook, YouTube, LinkedIn, and Instagram.
Data analysis and data-based decision making.
Manage bloggers and other influencers' outreach program.
Brand advocacy (find influencers and brand ambassadors to work with).
Identifying digital marketing trends and insights.
Tracking marketing performance and preparing monthly reporting.
Brainstorm new and creative growth strategies.
SEO/SEM methodologies.
Responsible for planning websites from inception, and discuss with clients the desired look and feel of the site before production.
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PRODUCT OWNER (CHEF DE PROJET WEBMARKETING), LINKEO
January 2018Â - April 2019
Responsible for planning websites from inception, and discuss with clients the desired look and feel of the site before production.
Work closely and collaboratively with sales agents, content writers, SEO & SEM specialists, and web developers.
Communicating and working with clients to gather data for building & updating their websites and social media platforms.
Ensure proper delivery of the products after production.
Using various tools and platforms in data management initiatives.
Apply SEO/SEM methodologies.
WEB MARKETER, V2L MAURITIUS LIMITED
July 2017 - December 2017
Responsible for the design of the websites in accordance with the marketing strategies including the tree structure/ergonomics/editorial line/functionalities of the websites.
Communication and promotion actions around the website.
Apply methods and strategies to improve the positioning of the websites on search engines.
Coordination of partnerships.
Monitoring the audience and campaigns carried out using reporting tools, statistical tools, and database management.
CUSTOMER SERVICE AGENT, SEDECO LTD
June 2012Â - December 2014
Deal directly with customers either by telephone or by email.
Respond promptly to customers' inquiries.
Handle and resolve customer complaints.
Record details of inquiries, comments and complaints and of actions taken.
Communicate and coordinate with internal departments.
Direct requests and unresolved issues to the designated resource.
Perform customer verifications.
Maintain customer details in databases.
MARKETING EXECUTIVE, HVÂ GROUP
August 2020 - Present
Developing and executing marketing plans, unique to particular international brands, and that set goals for increasing revenue, market share, and brand awareness. Brands including Sport 2000, La Foir'Fouille, DIM, Giordano, Tape à l'œil, FLO, and Charles & Keith.
Designing both inbound and outbound advertising campaigns that create brand awareness and promote sales for each brand.
Formulating and executing various forms of marketing including social media marketing (Facebook, Instagram, and TikTok), content marketing, paid advertising (PPC, CPM, Display), SEO, email marketing, SMS marketing, influencer marketing, and print & radio marketing.
Creating an effective store environment that will attract customers with visual appeal.
Preparing objectives and tasks for each marketing plan and communicating these with team members and key stakeholders.
Managing marketing team to come up with creative content, including visuals and videos.
Liaising with internal and external teams to ensure that tasks are completed and programs are delivered on time.
Organising events and product exhibitions for shopping mall.
Networking with suppliers, landlords, partner organizations, contractors, and other professionals. Maintain relationships with media vendors, publishers, branding materials suppliers, shop contractors, and partner organizations to ensure collaboration in promotional activities.
Monitoring market trends, and analysing consumer markets activities to identify opportunities.
Overseeing and managing the marketing budgets for all brands.
Tacking marketing performance and return on investment and preparing weekly or monthly reports for management (using Google Analytics, Meta Ads Reporting, Social Sprout and Excel).
EDUCATION
My Studies
September 2014 - June 2017
BCOM IN BUSINESS INFORMATION SYSTEMS, CURTIN MAURITIUS
By doing this degree, I have been able to acquire the relevant skills for a career in any industry that uses information technology, including banking, not-for-profit organizations, small- to medium-sized enterprises, and large multinational organizations. I also learnt how to understand and manage technology, systems and processes. Furthermore, I have been able to develop the skills and knowledge essential for developing and implementing information technology solutions in addition to a strong business foundation.
2019 - 2021
DIPLOMA IN COMPUTING, WHITEFIELD BUSINESS SCHOOL
Develop essential thinking and study skills, not only within the computing domain, but also within the context of business through a balance of academic and vocational subjects. The qualification will allow me to understand and enter the computing profession with the necessary knowledge expected within the industry and the ability to apply the skills to a range of IT-related functions.
2011
HIGHER SCHOOL CERTIFICATE, COLLEGE SAINTE MARIE
Main subjects:
French
Spanish
Sociology
Subsidiary subjects:
EnglishGeneral Paper
2009
SCHOOL CERTIFICATE, COLLEGE SAINTE MARIE
Maths
Additional Maths
French
French litterature
English
English litterature
Sociology
Spanish
If you have more questions about my academic experience, don’t hesitate to reach out.
MY SKILLS
HTML 5 & CSS 3
GOOGLE ANALYTICS CERTIFIED
GOOGLE ADS CERTIFIED
SOCIAL MEDIA MARKETING
MULTILINGUAL
SEARCH ENGINE OPTIMIZATION (SEO)
PROJECT MANAGEMENT
CONTENT MARKETING
LEAD GENERATION
MARKETING STRATEGIES
INFLUENCER MARKETING
WEB AUDITING
SOCIAL MEDIA CERTIFIED -Â HUBSPOT
INBOUND SALES CERTIFIED - HUBSPOT
YOUTUBE MARKETING
EMAIL MARKETING CERTIFIED - HUBSPOT
EVENT MANAGEMENT
GROWTH HACKING
BRAND DEVELOPMENT
"The only way to do great work is to love what you do. If you have not found it yet, keep looking. Don't settle. "
Steve Jobs
DIGITAL & TECHNOLOGY
I am passionate about learning the latest trends related to digital marketing & technology.
SELF-TAUGHT NAIL ARTIST
Unlock my creativity and brings colours to my world
GARDENING
Deepen my connection with nature
FITNESS
A healthy mind in a healthy body
READING
I lose myself in books;Â I found myself there too.
PLANT-BASED COOKING
''Nothing will benefit human health and increase the chances of survival of life on Earth as much as the evolution to a vegetarian diet.'' - Albert Einstein
FASHION AND MAKEUP
Elegance is the only beauty that never fades
LET’S CONNECT
